
Not one to be deterred, Jasmine found herself in an accident in 2007 that took part of her finger, so she built another one, in 18ct rose, yellow and white gold..
Jasmine Alexander has always been gripped by a love affair with two entities, Design and Literature.
After attending two Colleges and then taking on an Apprenticeship in London's Jewellery Quarter Hatton Garden, Jasmine then spent several years flitting between her two loves, working for between 1-2 years for Companies as a Jeweller and then leaving, living on what little money was saved, to concentrate on literature and her love of poetry.
After 10 years of this double life and a romantic life style that found her living on a roof beneath the Surrey night sky in search of the perfect prose, and after having literary works published, Jasmine decided to merge her passions by binding them with the conceptual thread that courses through her every thought.
Since then, Jasmine has successfully met with the V&A, Amnesty International (for her Rebel-Lion brand) and was invited to show her new Collection (one of only three British Designers), in Paul Smith's Mayfair gallery to National press and an invitation-only audience and then for public viewing.
Jasmine also does freelance work for retail shops across the UK, Ireland and National and International Designers.
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2008- "Jasmine Alexander's exquisite collection..."- Virginia Bates (Vogue)
2008- Jasmine has been asked to exhibit at The Louvre - Caroussel, Paris, as part of the prestigious Kara show, only 6 British designers have been asked (20th-23rd Nov).
2008- Jasmine was asked to showcase some of her collection at the IJL show (international Jewellery London) at Earls Court (31st Aug/3rd Sept).
2008- Paul Smith presented work from 3 British Jewellery Designers, at his Mayfair gallery, in conjunction with Coutts’ first ever London Jewellery Week. Jasmine, as one of these 3 Designers, launched her most innovative, adventurous, bold and passionate collection yet, here, alongside Paul Smith.
2007- Jasmine started her Jasmine Alexander Brand
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